Turn Your Expertise into a Personal Brand
Nov 23, 2015
Developing a reputation as an expert can lead to promotions and new assignments, and it can open up other professional opportunities as well. To become recognized for your expertise, start by realizing that you don’t have to be a worldwide expert right away. You can coach others on writing better business memos even if you aren’t Shakespeare. Be clear about what you do — and don’t — know. Comparing yourself to industry giants will backfire, but being honest that you have some knowledge and are acquiring more will lead others to respect you. And make sure your company understands the value of your public brand. Particularly if your expertise isn’t part of your core responsibilities, show your manager how your more visible profile can help the company. Finally, strategically expand what you’re known for. Emphasize your full range of talents so that your new expertise doesn’t pigeonhole you.
Adapted from “Establish Expertise Inside Your Company,” by Dorie Clark
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